Hello — and welcome to my new website.

I am a London-based portrait and travel photographer, mostly working for editorial clients.

My photo-story began at the age of 16 when a careers adviser, despite my not even owning a camera, suggested photography to me. I followed his advice, took Photography A-level, and have never looked back.

I studied at Blackpool College, where I was taught by pipe-smoking ex-industrial photographers who thought that black and white photography was a bit on the avant-garde side.

I then came home to London Town and began my illustrious assisting career, which I thoroughly enjoyed and which taught me the realities of the business. Assisting made me appreciate how versatile the photographic process can be. I gained so much invaluable experience working on a wide range of jobs: one day I might be eating motorway cheese sandwiches in the car, heading to an industrial estate to shoot someone for Photocopier Monthly; and the next I’d be flying first class with Lord Snowdon to St Moritz to photograph style icon and socialite Marella Agnelli for Vanity Fair.

The unpredictable nature of being a photographer and never knowing what challenges the next job will bring has always held a huge appeal for me.

Although my specialisation is portraiture, the variety of my commissions is still far-ranging: from being asked to photograph husband and wife cheese makers in deepest Devon, to shooting Vivienne Westwood pushing Richard Branson on a trolley while he was pretending to be an aeroplane…

I have now been a photographer in my own right for over 10 years, working for a wide range of award-winning titles from Stylist to The Sunday Times. I have been fortunate to shoot for many of the glossy monthlies, weekend supplements and leading publishing companies. You can get a good idea of my client base by looking at the Tears section on this site.


Phone  07973 835329   gemma@gemmaday.com    social-twitter social-linkedin vcard